Sania Mirza is Brand Ambassador for Hyundai Getz Hyundai Motor India has signed Indian tennis star, Sania Mirza, as the brand ambassador of the Getz. Sania, who has caught the imagination of an entire generation with her sterling performances in major tennis tournaments across the world, will endorse the Getz in all Hyundai promotions for the next three years. There is a perfect brand connect between the Getz and Sania. Sania Mirza's exploits in tennis, her self-confidence and attitude are totally in sync with the youthful "Getz U" positioning of the car. As Sania sets out to achieve greater heights in her game, Hyundai will be at her side, supporting her training and hard work in the highly competitive field of international tennis. Commenting on the choice of the brand ambassador, Hyundai Motor India President, B V R Subbu said, "We couldn't have chosen a more appropriate brand ambassador for the Getz. Sania's pursuit of excellence in her game, her self-belief and her personality is compatible with the Getz. This is also part of our efforts to support promising sportspersons and athletes to help them excel in their sport," he added. Hyundai's relationship with tennis is not incidental, but part of a larger plan to boost and promote sports in the country. When the Getz was launched in India last year, Hyundai had organised tennis tournaments in Delhi and Mumbai to boost and popularise the game. Hyundai has also tied up with International Cricket Council to sponsor the ICC Awards, called the Hyundai ICC Awards, which acknowledges excellence in cricket. Meanwhile, Hyundai Motor India too increased the prices of the Accent by up to Rs. 9,000 and the premium hatchback Getz by up to Rs. 7,000 across variants. The increase on Accent ranges from 1.32% to 1.42% and on Getz from 1.33% to 1.38% across variants and has been necessitated by a variety of cost-push factors.