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Dealer Satisfaction Study by J D Power Asia Pacific

J D Power Asia Pacific, in association with FADA, is embarking upon a Dealer Satisfaction Study, which will commence shortly. The Dealer Attitude Study (DAS) profiles new-car dealerships. Evaluations of dealer-principals/ Owners/ CEO's form the basis of this annual study, which examines 3S dealers' attitudes regarding a variety of issues relevant to the automotive industry and the retail distribution system, and issues of importance to manufacturers and dealers. As dealers have to work within a dynamic marketplace, they look to their manufacturers for support and direction. DAS, therefore, supplies the information needed to address these issues. The study measures dealer satisfaction with the nameplates that they carry.

Automobile dealers across the country are requested to participate in the study in large numbers so that the ground realities at the retail level are reflected in the report for necessary corrective action in the interest of growth of automotive market.

J D Power Asia Pacific assures automobile dealer fraternity that all information collected will be reported at an aggregate level. Individual dealer information will be kept confidential and shall NOT be revealed to anyone.

The aim of this study is to understand dealer satisfaction and attitude of dealers with their principals so as to increase the quality of service and level of support that the Principals can provide to their dealers. Hence the dealer's frank opinion is very valuable to this study.

Being an online study, J D Power Asia Pacific will send e-mails shortly to the dealer principals providing them a link to the survey.
 
        
        
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