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J.D. Power Rankings
 
The JD Power surveys are the Oscars of the automotive world. Founded by an ex-GM employee, James David Power III, the company commenced customer surveys on American-sold automobiles in the 1960s.

JD Power's modus operandi is extremely effective. The detailed responses of thousands of car owners about their vehicle, are compiled and collated in a report. These obviously form an extremely powerful medium as what the potential car buyer is ideally looking for is an accurate representation of the ownership experiences.

JD Power helps in communicating the 'Voice of the Customer' to automobile manufacturers and dealers around the world. JD Power has developed statistical programs to transform the responses of customers into meaningful indices that measure the performance of vehicle manufacturers in the areas of dealer service, vehicle quality, and product performance.
 
 
Customer Satisfaction Index (CSI)
Initial Quality Study (IQS)
Sales Satisfaction Index (SSI)
Automotive Performance, Execution and Layout (APEAL)
Consumer Financing Satisfaction Study (CFS)
Tire Customer Satisfaction Index Study (TCSI)
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2007  View this study    View this study      
 
IQS (Initial Quality Study)

J.D. Power's IQS study uses (PP100) problems per 100 vehicles as a measure of initial quality, with a lower score reflecting better quality. A score of 225 signifies 225 problems reported per 100 vehicles. Following corporate policy, J.D. Power does not release the scores of models scoring below the industry average.

CSI (Customer Satisfaction Index)

The CSI study examines customer satisfaction with vehicle quality and dealer service at 12-18 months of ownership. CSI performance factors are problems experienced, service advisor, service performance, service timing and facility appearance.

SSI (Sales Satisfaction Index) The J.D. Power SSI Study is a consumer-driven measure of customer satisfaction with the vehicle sales and delivery process. According to the study, there are six major factors impacting satisfaction with the dealership at the time of purchase. They are Sales Experience, Explanation at Delivery, Price Evaluation, Delivery Timing, Salesperson Knowledge and Post-Delivery Contact.

APEAL (Automotive Performance, Execution and Layout)

This study is based on responses from new-vehicle owners and measures what excites and delights them regarding their vehicle's features and design. Overall performance is assessed for eight vehicle factors: engine/transmission; cockpit/instrument panel; ride/handling; heating, ventilation and cooling; comfort and convenience; sound system; seats; and vehicle styling/exterior.

CFS (Consumer Financing Satisfaction Study)

CFS is a measure of customer satisfaction with the entire finance process among new-car buyers at one to six months of ownership. Performance is measured by four factors that determine satisfaction. These are application process, approval and documentation, finance advisor and loan value. Application process evaluates attributes such as speed of completing the application process, ease of filling out paperwork, variety of loan plans offered, and lack of hassles during the finance process. Approval and documentation relates to speed of approval, ease of resolving problems, and degree to which loan meets individual needs. Loan value, which evaluates competitiveness of interest rates and other aspects of the loan term, contributes least to satisfaction with the finance process. The financial institution which gets the highest score is ranked as number one.

TCSI (Tire Customer Satisfaction Index Study)

The J.D. Power Original Tire Customer Satisfaction Index Study examines owner evaluations with tires that were originally fitted in the vehicle at the time of new car delivery. This does not necessarily mean original equipment tires since some buyers have a tendency to change tires at the time of delivery. The overall performance is assessed on fifteen attributes, grouped into four factors: appearance, wearability, traction, and highway performance. A higher score reflects better quality.