Vijai
Sales Corporation, Vellore
Vijai Sales Corporation, a proprietorship firm to begin with, was
founded by R Venkatraman in the year 1978 at Vellore. The firm was
formed with the primary aim of marketing and servicing of LCV's
manufactured by Force Motors Ltd (previously Bajaj Tempo Ltd).
The firm that started functioning in a rented workspace with about
ten employees performed well and started tasting immediate success
in the very first year of its commencement. The dealership was converted
into a partnership firm and shifted to Vellore Katpadi Road, housing
an exclusive office for marketing, spacious showroom for vehicle
display and a full fledged workshop on a 1.5 acre plot of land by
the end of second year. The continued success and excellent performance
enabled the dealership to bag the Best Dealership Award from Force
Motors Ltd, on an all India basis. Seeing the consistency in the
performance of the dealership, Force Motors offered the firm dealerships
at Chennai and Chengalpet districts too. Vijai Sales Corporation,
Chennai started its operations in the year 1983.
One of the major policies of the company has been and will always
be, to plough back its profits for further growth and expansion.
This has enabled the firm to achieve tremendous growth and its present
status in the industry.
Responding to the growing demand, the dealership converted its showroom
and workshop at Greams Road, Chennai into an exclusive showroom
for vehicles and a retail outlet for spare parts. The workshop was
shifted to a 6-acre property on Poonamallee By-Pass Road. The workshop
extends to about 23,000 sq ft and is capable of taking 60 vehicles
for major and minor repairs at a time. Focus on customer relations
and availability of sophisticated equipment like computerised wheel
alignments and balancing, headlights alignment, gas analyser, etc.
at its workshops has made Vijai Sales Corporation one of the major
automobile dealerships in the State of Tamilnadu. Presently, the
company is also a dealer for Mahindra & Mahindra Tractors.
The dealership is equipped with the latest IT systems and its operations
are fully computerised with various outlets being networked for
effective functioning and accountability.
R Venkatraman, the founder of Vijai Sales Corporation, earlier worked
with TVS & Sons Pvt Ltd, Madurai. He had put in about 5 years in
a Government Transport and Machinery workshop, dealing in earth
movers & equipments and 18 years of service in TVS in its marketing
department. The products handled by him were PAL-FIAT, M&M tractors
and Ashok Leyland trucks. With 2 decades of experience in the Automobile
Industry and 5 years as a successful entrepreneur, R Venkatraman
had the opportunity to visit the US for a specialised dealership
management training programme for 6 weeks at Ford Motors. He is
a man with vision and vast experience and is greatly responsible
for the success of the dealership and, with about 200 employees
and business interest in automobile and allied industries, continues
to scale new heights of growth with a missionary zeal.
The company conducts from time to time Training Programmes for the
Marketing Department on various methods to keep the customers ever
smiling and also for the Service Department on the latest technical
developments on a regular basis. The latest trends and nuances of
handling a customer and giving him utmost satisfaction has been
a major programme conducted by the company and the company has always
believed in considering 'The Customer as a King" which is one of
the major factors for its leadership status in the retail Automobile
Trade in its area of operation.
The company was also awarded Passenger Car dealership of Tata Motors
for Vellore and Thiruvannamalai, as there exists a good demand potential
for this kind of passenger cars in these districts. Senior Partner
R Venkatraman, will head the passenger car business with the assistance
of his son V Sridhar (Partner), who manages a Mahindra & Mahindra
dealership at Bangalore.
R S Mani, a family member of the partners is the key person responsible
for the day-to-day operations of these businesses. |