K Sathya Reddy

Variety Automotives Pvt Ltd, Hyderabad

Variety Automotives Pvt Ltd, located at H. No. 1-1/1, Uppal Nagole Road, Hyderabad and established in 2003 by the Variety Group has dealerships of Mahindra 2-wheelers, 3-wheelers and LCVs. A Life Member of FADA, Variety Automotives is also a dealer of Mahindra Navistar and BEML for their heavy trucks and earth moving equipment, respectively.

Variety Group started off with a dealership of Hero Honda for two-wheelers under the name and style Variety Motors in the year 2002. Making rapid strides in its growth journey, the Group has since added and set up dealerships of Mahindra & Mahindra Ltd, Mahindra Navistar and BEML under the company, viz. Variety Automotives Pvt Ltd. At present, Variety Automotives has 12 outlets in Hyderabad and other Telangana regions selling a wide array of vehicles ranging from 2.75 tonnes to 49 tonnes and construction equipments in entire Andhra Pradesh, which in itself speaks volumes about the Group's tremendous growth in a short span of time.

 
The dealership, at Uppal Nagole Road, encompasses world-class showroom with an automated workshop offering better ambience, facilities, utilities and culture that drive customer satisfaction. The dealership offers a range of services and 3-S facilities for all segments from 2- wheelers to trucks.

Inspired by his success in auto retail, K Sathya Reddy, CMD of Variety Automotives and the protagonist of the Group's growth story also ventured into used truck business in 2004 under the name Variety Recon Trucks Ltd. Adding another feather to his cap, Reddy has entered into a joint venture with Carnation Auto India Pvt Ltd promoted by Jagdish Khattar, ex-MD, Maruti Suzuki and Ajim Premji, to service various brands of 4-wheelers and to sell old and new cars.

K Sathya Reddy, the man steering Variety Group, after completion of MBA, decided to walk on the less treaded path to become an entrepreneur rather than look for a job. His journey into business started in 1994 with his first foray into Retail Marketing under the aegis of 'Variety Marketing'. With the support of his management team, he went on to acquire a 'Super Stockist' status from Marico Industries Ltd for distribution of their products in Telangana region. Growth fuelled by performance and untiring efforts of Sathya Reddy came naturally leading to the setting up of two more sister concerns in the domain of Retail Marketing.

 
Today, Variety Group is engaged in the diversified businesses of Automobiles, Retail, Real Estate, Communication and Edible oils. Thanks to the entrepreneurial abilities, dedication and hardwork of Sathya Reddy, Variety Group has grown from a company with an initial investment of Rs.1 lakh to a company with a turnover of over Rs. 250 crores in all businesses combined over a period of 16 years. Variety Group currently has a dedicated workforce of over 500. Sathya Reddy continuously strives for the employees' welfare and well being, thus strongly believing in the philosophy of inclusive growth where the employees and the business grow together.

Going forward, Variety Group's growth plans include massive expansion of its edible oil & food product business and launching of 4 new outlets in the city for sale & servicing of laptops and iPhones.

The Group strongly believes in the life-long relationship with its customers, employee satisfaction and cost efficiency, which are fundamentals for the group's growth and success.

FADA wishes Variety Group, K Sathya Reddy and his team All the Best in all their endeavours.