Kalyani
Honda, Madurai
L Murali Krishnan's zeal to deal in world-class two-wheelers
drove him to become the first dealer for Honda Motorcycles
& Scooters India in southern Tamilnadu. The dealership under
the name and style "Kalyani Honda" came into being at the
prime place of Madurai in the year 2001. Kalyani Honda is
a full-fledged dealership offering 4-S facility, viz. Sales,
Service, Spares & Safe Riding training, under one roof.
As a Honda Exclusive Authorized Dealer, Kalyani Honda started
with one sales point and one service station. Ever since
its inception the dealership has been on a steady growth
terrain. In keeping with the expanding market of two-wheelers
in Madurai and nearby areas, Kalyani Honda set up one more
workstation called "Green Service Station" complying with
the standards of ISO 14001, in the year 2004.
Not resting on its laurels and to offer impeccable service
to its customers, Kalyani Honda is in the process of procuring
ISO 9000 & ISO 14001 for the entire dealership.
Kalyani Honda's work force comprises 35 trained & skilled
employees taking care of various functions, viz. vehicle
sales, spare sales, service and repair.
A strong believer in the philosophy that the relationship
between a buyer and a seller is not just limited to one-time
sale but is a life-long relationship that needs to be nurtured
enduringly, the dealership meticulously developed an exclusive
club named "Customer Delight Club" for its valuable customers.
The club is a bridge between the dealership and its customers,
and encompasses activities and loyalty programs like Lucky
Draw, Gift Vouchers, Special Schemes & Offers, New Products,
Breakdown Services, Vehicle Pick-up & Delivery at the time
of service/repair, Greeting & Inviting Customers on the
occasion of their birthday and marriage anniversary at the
dealership for celebration.
Kalyani Honda, on an average sells 110 vehicles and services
850 vehicles per month. Turnover of the dealership has witnessed
a healthy increase from about Rs. 1.5 crores in the year
2001-02 to over Rs. 5.15 crores in the year 2005-06.
The group has varied business interests including retailing
of engineering & consumer durables/goods and textiles. The
group deals in the products of Honda Siel Power Products,
CRI, ELGI, Samsung, Prestige Smart Kitchen, and Crocodile
Apparels.
L Murali Krishnan, the youngest and descendent of a well-known
business family, after finishing his academics, started
the company called Kalyani in the year 1985. His commitment
& dedication to the work helped the company reach new heights.
It has since become a limited company based on the strong
foundation laid by him. Murali Krishnan has been actively
associated with the business over 20 years now and enjoys
an impeccable image as a businessman and citizen of Madurai.
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