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Fiat & Tata Groups Explore Strategic Alliance Opportunities

Fiat S.p.A and Tata Motors Limited on 22 Sep'05, announced the signing of a Memorandum of Understanding (MoU) to analyse the feasibility of cooperation, across markets, in the area of passenger cars that would encompass development, manufacturing, sourcing and distribution of products, aggregates and components.

Following the MoU, a joint team would be set up by the two companies to determine the feasibility and specificity of the nature of cooperation, both in the short and long term. If found feasible, the two will enter into definitive agreements in the course of the coming months.

In a statement, Sergio Marchionne, CEO of Fiat S.p.A, said, "The possible strategic cooperative agreement with Tata Group represents another step in our clearly defined strategy that calls for targeted alliances across the automobile value chain. It is consistent with successful ventures established with premier partners including PSA Peugeot Citroen and Suzuki, and the recently announced signing of a MoU with Ford Motor Co. I want to thank the Tata team, especially its Chairman, Ratan Tata, for the outstanding work shared with us."

In his statement, Ratan Tata, Chairman of the Tata Group and Tata Motors, said, "We are delighted to be in dialogue with the Fiat Group on the range of possibilities between the two corporations. Fiat is a globally respected corporation, with a long-standing presence in automobiles. Both companies will benefit from this alliance in terms of possible joint product development, shared platforms and aggregates."

LML Announces Festive Offers on Prima-125 & Beamer-150

True to LML's commitment of providing its customers with the best value proposition, LML offered the advanced versions of Prima-125 and Beamer (150cc) at highly competitive prices. The refreshed Prima-125 comes in 4 new colour schemes with exciting decals (Ultramarine Silver, Flaxen Red, Fuchsia Blue & Plum Black) with revolutionary 'Citilites' whereas the Beamer brings, for the first time in Indian motorbike market, "Matt Finish" colours and will be available in two new shades of Matt Blue and Matt Grey. These two bikes come with very aggressive prices of Rs. 40,200 (Ex-showroom Delhi) for Prima-125 and Rs. 48,777 (Ex-showroom Delhi) for Beamer (150cc). The price discounts will be applicable at all dealerships across the country.

The Prima-125 with the best fuel-efficiency in its class, styling, robust engine and revolutionary 'Citilites' is an ideal upgrade for the users of deluxe commuter 125cc bikes.

The Beamer boasts of pick-up capable of reaching speeds of up to 115 km/hr in the shortest time. In addition to power and speed, Beamer gives the ultimate riding experience, thanks to its double-sided swing arm with 5­way adjustable hydraulic shockers. The bike comes with the optional Electric Start version (ES).

To assist the customer in deciding the model most suited for his needs, LML has ensured that its Customer Relationship Executives (CREs) are present at dealerships. They are well-trained personnel who will enhance the dealer's skills in CRM and facilitate the dealers to cater to the customers in the best possible manner during the festive season.

Auto Fair at Nagpur during 24th - 27th November 2005

Automobile Dealers Association, Nagpur - an association member of FADA, is organising the Auto Fair from 24th to 27th November 2005 at Kasturchand Park, Nagpur.

This is the first Auto Fair ever organised at Nagpur. A large number of vehicle manufacturers, including 2/3-wheeler manufacturers, passenger car/UV manufacturers and bus/truck manufacturers, as also the auto component and accessory manufacturers, will be showcasing their products at the Fair.

Thanks to easy accessiblity and ideal location of Nagpur, the Auto Fair is expected to attract visitors from Maharashtra, Chhattisgarh, Madhya Pradesh and other places bordering Nagpur. 'For details, please contact: Mr Nikhil Kusumgar, President, Automobile Dealers Association, Nagpur (Phones: 0712-2746328, 2748611- E-mail: kusumgar@sify.com).