Bajaj Auto Kick Starts Chain of Probiking Showrooms
Bajaj Auto Ltd, has kick-started a revolution in bike retailing
by launching a first-of-its-kind chain of 'Probiking' showrooms.
The first such showroom at Bund Garden Road was inaugurated
at the hands of Rahul Bajaj, Chairman, Bajaj Auto on 6th September
2005.
Designed for biking enthusiasts, the showroom offers prospective
"probikers" a chance to test-ride the bikes on specially designed
Indoor dynamometer. The company is aiming at opening 10 such
showrooms across the country by the end of this fiscal.
The entire process of buying is state-of - the-art. Interactive
computer terminals provide hassle free, self-service transactions
wherein the Probiker can print quotations, book test rides
and order the bike. Bajaj Auto has also arranged for first-of-its-kind
doorstep delivery of Pulsar 180 DTS-i and Avenger in specially
designed vans.
Spread across 2300 sq ft, the showroom at Bund Garden Road
has a "Dynamometer" for a static test ride wherein the Probiker
will be able to ride the bike. Riders will be able to put
the bike through ultimate driving conditions and check out
parameters such as acceleration time, power, torque, top speed,
etc, which is not possible on a normal road test.
Technology will be the nucleus of the Probiking chain of showrooms
with every Probiking Showroom's local server connected to
Bajaj Auto's central SAP (ERP) system. Technology will dynamically
link the pre-during-and-post sales processes.
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