Sales Satisfaction Index 2003 (SSI 2003)

SSI (Sales Satisfaction Index)

The J.D. Power SSI Study is a consumer-driven measure of customer satisfaction with the vehicle sales and delivery process. According to the study, there are six major factors impacting satisfaction with the dealership at the time of purchase. They are Sales Experience, Explanation at Delivery, Price Evaluation, Delivery Timing, Salesperson Knowledge and Post-Delivery Contact.