Two-Wheeler
Industry Driven by Replacement Demand to Grow at 19.4% in
FY11
Investment of Rs. 900 - Rs. 1,000 Crore to Drive
Capacity Expansion and Product Development
CARE Research
A study conducted by Credit Analysis and Research Ltd (CARE)'s
research division - CARE Research reveals that two- wheeler
industry continues to cruse on a fast growth track on the
back of stronger replacement demand. The industry is expected
to grow at 19.4% in FY10-11.
The longer term outlook is also expected to be healthy,
with the domestic sales projected to grow in double-digits
over the next five years.
CARE Research also expects Rs. 900 - Rs. 1000 crore investment
in the sector over next 2-3 years for capacity expansion
and product development to meet rising demand.
CARE Ratings, Managing Director and CEO, D R Dogra believes
"Around 1.6 crore two-wheelers are aged above 10 years,
as against the domestic sales of 93 lakh in FY10. Thus,
the demand for replacing old two-wheelers is a huge growth
potential for the industry in coming years."
After surpassing the speed breakers in FY08 and FY09, the
two-wheeler industry came back in the top gear in FY10 registering
a strong domestic sales growth of 26.4 per cent. The acceleration
continued in FY11 with the first five months (Apr-Aug 2010)
registering a growth of 27.2 per cent. Improvement in consumer
sentiments due to revival in the economy, rise in employment
levels and increase in personal disposable incomes combined
with improvement in systemic liquidity were some of the
key factors that influenced this growth.
Strong demand scenario in FY10 gave an encouraging respite
to the two-wheeler industry, which was impacted adversely
during the economic crisis of 2008. The market leader Hero
Honda witnessed a healthy growth of 24 per cent in its domestic
sales, whereas Bajaj Auto registered a strong rise of around
39 per cent. TVS Motor and Honda Motorcycle and Scooter
too registered healthy growth of 20 per cent and 15 per
cent, respectively, in their domestic sales volumes. Soaring
sales translated to higher capacity utilisation levels,
which has led to major expansion drive in the industry that
otherwise was nearly held up during the last two years.
CARE Research has observed that around 50 per cent of two-wheeler
population is more than five-year old, whereas around 20
per cent of the two-wheelers are aged above 10-year. However,
this proportion varies in all the three segments. CARE Research
estimates that in scooter and moped segments, the proportion
of vehicles aged over 10 years is higher, whereas it is
much lesser in motorcycle segment. The consumer preference
has shifted in the last 8-10 years from metal bodied geared
scooters to motorcycles that score high on technology and
styling. Thus, the fleet of motorcycles below 10 years of
age constitutes significant proportion in overall motorcycle
population.
Around 40 per cent of the scooters on road have been in
use for more than 10 years. Similarly in case of mopeds,
this proportion is close to 43 per cent. However, only 11
per cent of the motorcycle fleet is in use for more than
10 years.
| Age-wise
classification of the current two-wheeler population |
| |
Scooters |
Motorcycles |
Mopeds |
Overall |
0-5
years
6-10 years
Greater than 10 years |
34%
26%
40% |
57%
32%
11% |
29%
28%
43% |
50%
30%
20% |
| Source:
CARE Research estimates |
According to CARE Research, the fuel and maintenance costs
for a two-wheeler aged above 10 years is higher by Rs. 500
- 700 per month as against that for a two-wheeler aged up
to 2 - 3 years.
"Lower fuel efficiency and higher maintenance costs of the
older vehicles, coupled with availability of newer models
with improved technology, better fuel economy and attractive
styling would trigger the aspirations to replace older two-wheelers,"
remarked Revati Kasture, Head, CARE Research.
CARE Research estimates domestic two-wheeler demand to maintain
the strong growth momentum. CARE Research expects the growth
in September 2010 to March 2011 to be around 13.5 per cent,
with sales averaging between 935,000 - 940,000 units per
month. The lower growth for September 2010 to March 2011
period can be attributed to high base of last year. The
domestic sales had witnessed 33 per cent growth in September
2009 to March 2010 period over similar period in 2008-09. |
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